Storefront creates avoidable friction.
A standard storefront can become limiting when the customer journey needs more clarity or flexibility.
Web Development × Shopify
Shopify Website Development. A storefront built around how your business actually works.
Shopify can make the foundation easier. The challenge is making the storefront, customer journey and operational systems work together. We build Shopify experiences around the actual workflow, not just the theme.
One queue. One request at a time.
Storefront: how it runs today
Visitor01
Collection02
Product03
Cart04
Where does the workflow break?
Ecommerce products depend on information moving between customers, teams and systems. The biggest problems appear when that workflow gets stuck between people, tools and processes. Pick the part that takes more work than it should.
How it runs today
VisitorCollectionProductCart
Where it slows down
A standard storefront can become limiting when the customer journey needs more clarity or flexibility.
We build
Custom Shopify storefrontsNavigationProduct experiences
What changed
- A clearer storefront.
- Better product discovery.
- Less friction.
Pick a workflow, or use the arrow keys, to see where it slows down.
Show the SingleBit approach ↓Conversion creates avoidable friction.
Conversion can suffer when product information, trust signals and purchase flows do not work together.
Operations are harder to coordinate.
Teams can end up reconciling Shopify data with other systems manually.
What does Web Development actually involve?
An ecommerce website should connect the public experience with the workflow behind it. We build the experience, integrations and operational connections around the actual process.
Visitor
Collection
Product
Cart
How it runs today.
Digital experiences
Clear web experiences designed around how ecommerce customers discover information and take action.
Connected systems
Connections between the website, data sources, APIs, internal tools and external services.
Conversion workflows
Flows that move visitors from information to the next useful action.
Operations tools
Internal workflows that reduce repeated website, content and customer operations.
What can we build?
Three places this work usually starts. Open a card to see what it involves.
LaunchProd
Check our case studies
One product. Four connected workflows.
LaunchProd is an AI-powered platform that connects creator-channel analysis, product discovery, branded product visualisation and supplier discovery.
View full case study ↗01
Creator-channel analysis
Understand creator channels and the signals around them.
02
Product discovery
Connect discovery with relevant product opportunities.
03
Branded product visualisation
Visualise product ideas in a branded context.
04
Supplier discovery
Bring supplier discovery into the wider product workflow.
How SingleBit works
From the first conversation to a live product and beyond.
Step 01
Discovery
Understand the product, users, business problem and workflow that needs to be solved.
Step 02
Planning
Turn the problem into a clear product plan, technical direction and delivery roadmap.
Step 03
Execution
Design and engineering move together, with working software being built and shipped continuously.
Step 04
Optimise
Review what is working, identify what needs improvement and keep building from there.
You don’t need another agency.
You need the engineering team you retain.
01
One queue
Unlimited requests. One active at a time, so the work that matters actually moves.
02
Direct access
You work with the founders and the people doing the work, not an account layer in between.
03
Built to ship
Design and engineering run together, with working software landing continuously rather than at the end.
Questions Ecommerce teams ask
Can SingleBit build an ecommerce product from scratch?
Yes. We can work across product definition, design, engineering and the workflows required to turn an ecommerce product idea into working software.
Can you connect existing ecommerce systems?
Yes. Where required, the product can be designed around existing systems, APIs, data sources and operational workflows.
Can you build internal tools as well as customer-facing experiences?
Yes. The same engineering approach can support customer experiences, internal dashboards and connected operational workflows.
Can you improve an existing product?
Yes. We can identify workflow friction in an existing product and build the parts needed to improve the experience or operations.
How does the engagement work?
We work through one queue with direct access to the people doing the work and continuous delivery.
Build the part that keeps breaking.
Tell us where the workflow slows down. We’ll help you work out what should be built.
Get your project estimate ↓30 to 45 minutes. No sales script.
Tell us what you’re building.
Give us the context in a few fields. We’ll use it to understand what you need before the first conversation.