How we work.
Four phases, executed in sequence. Momentum is a feature. We ship something useful every week, not batched for a big reveal.
§01
Consultation
Discovery.
Understand the vision, the constraints, and the actual problem being solved, which is often different from the problem as first described. Alignment is earned, not assumed.
§02
Scoping
Planning.
Translate discovery into a concrete plan: architecture, stack, timeline, sprint structure, the order in which value ships. No black boxes, no 'trust us' gaps.
§03
Focused sprints
Execution.
Design and engineering in lockstep, shipping value every week. Course-corrections happen in days, not months. You see real progress, not a slide deck at the end.
§04
Launch & track
Optimise.
Products don't just launch. They grow. Measure, monitor, tune, iterate. Most retainers live in this phase, where compounding returns accrue.
Engagement principles
§01
Momentum is a feature. We ship something useful every week, not batched for a big reveal.
§02
One point of contact. No account managers layered over the people doing the work.
§03
We say no. If the engagement isn't right or scope doesn't match budget, we say so upfront.
§04
We stay close. Even when a project ends, we're usually a message away.
For retained clients · the queue
One active request at a time.
Retained work runs the same four phases per request, in a loop. Unlimited requests wait in the queue; one is in progress; both founders are reachable the whole time.
01
Queue it.
Send anything: a feature, a bug, an integration, a landing page, an agent. It goes in the queue. The queue has no cap.
02
One goes active.
We work the top request until it's done, then pull the next. You set the order. One at a time is what keeps each request finished instead of five half-built.
03
See it Friday.
Active work lives on a staging URL and in the Friday demo. You review the product, not a status update.
04
Pause when it's quiet.
Nothing worth queuing this month? Pause. The same two founders pick it back up — nobody new to onboard.
Typical engagement shapes
Retained.
Monthly · pause anytime
One active request at a time, unlimited requests in the queue, unlimited access to both founders. Demoed every Friday.
Build.
Fixed scope · 6 to 16 weeks
One scoped product, then handover. Discovery, design, build, launch, with milestone billing.
Systems.
Fixed scope · optional monitoring
Automation and AI workflows: scoping, build, integration, an evaluation harness, handover. Monitoring month to month if you want it.